Blog - Accoria Recruitment and Training

The Benefits of Team Building to Drive Performance

The workplace is consistently changing. Improving the way in which efficiency and performance is accelerated requires a higher level of collaboration, dedication and a fresh perspective on the benefits of developing team building strategies.

Learning from others has long been an accepted form of progressive business building and provides a number of key benefits that help to improve and drive company and individual professional performance. Investing time, effort, energy and money in initiatives to develop team building skills, and a positive attitude, should be the primary focus of any forward thinking company or organisation.

The three key benefits of team building are:

High-performance teams have a common purpose. A compelling purpose drives individuals to align individual skills, knowledge and ability for the greater good. Purpose also leverages time and resources instead of taxing the individual team players.

Team synergy creates defined roles. A high performance team values each individual and knows how to leverage different skills and roles in order to drive efficiency and accelerate performance. Collaboration also increases the benefits, to the company, in creativity and input and in the sense of individual personal achievement. Within the roles accepted leadership should also be motivational.

Improved communication is the result of shared goals, aligned focus and creative collaboration. Without focus there is little need to communicate. Once an effective process begins to take shape however, a team builds solid working relationships that are based on cooperation and communication, so that the common purpose can be reached or mastered.

Utilising social media to effectively generate business

Social media today, is not only a way of keeping in touch with your friends. It is also a way you can use to grow your business. With the number of social media users on the rise every day, it can offer a wide range of clients. I wish share with you some tips that will make your time on social media an investment.

The first step is getting engaged. For you to do this you must have accounts on the social networks. Create profiles of your business and become active. This is not a hard task. All you will need to do is contribute on trending topics. It is vital you became very active.If you do not have time get someone to run your accounts. This is the only way to reach the masses.

Do not give all of the information on the social media, just give part of it. Use a catchy introduction and a link to your website or blog. Readers will have to click on the link to read more and they will end up in your website.

Have a blog too. The information you post will determine the kind of people who will read it. You should post information that can be problem solving to your target market. This way when one reads your blog and it provides solutions to a problem they can face in future, or have faced in the past, they may contact you. Directing links posted in social media to your blog is a good way to get more people to your blog.

Know your customers and competition. Look at how your competition uses social media. You divert people from competitors by posting on their social media pages and to give other means of solving acustomer’s problems. Post on your target customers social media pages and use the information there to get to know how they work.

Lastly, be available to respond to queries posted on your social media pages. Make sure you can do this as soon as they post the queries. Customer care using social media is a growing trend.

The Pitfalls of Having an Inadequate or Poorly Designed On-line Presence for Businesses

Whatever your industry a strong on-line presence can be one of the most important investments any business can make. Having a professional website with a compelling brand identity, helps any business maintain credibility, engage with their audience and interact with potential clients. The key to maintaining effective relationships with client, consumers, and even press ensuring you have a professional on-line presence is essential in today’s market. Your business website needs to provide clear and accurate information and should seek to give you a professional 24/7 on-line presence. From on-line catalogues to detailed information about your products and services a professional website for your business creates an online presence that can be accessed globally.

As your website is a reflection of your business and brand identity ensuring it is professionally designed is a must. Globally there are a range of browsers and devices for accessing the web, from tablets to PCs the market for devices has evolved rapidly in the last decade, and businesses need to ensure their website renders correctly and is mobile responsive in order to keep up with changing technologies. Professional development and design is the key here, a poorly rendered website has the power to damage your brand credibility, whilst an effective professional website will improve your traffic rates and bring in new channels of potential clients.

In terms of existing customer retention ensuring your website reflects the brand identity and professionalism your customers expect will help any business to maintain healthy client relationships. From providing accurate up-to-date information about products and services to displaying the latest features of your business, your customers will use your website as a way to engage and interact with your brand. Having out of date information or broken functionality on your website may well damage the existing relationships you already hold.

If you invest wisely in your website your business will be able to harness the web as a powerful business tool. Using social media and on-line marketing channels a professionally designed website will allow you to turn your loyal customers into advocates, and your social media into a customer support channel. Using smart technology and features on your websites you can collect customer testimonials, brochures and portfolios which can be displayed for a global audience and serve to advertise your products and features to a wide audience. Similarly the correct professional implementation of social media channels can allow potential and existing clients to interact with your team in a manner your business can dictate and can be a useful strategic tool towards ensuring your products and services innovate and evolve in the right direction to provide your business with growth.

Importance of developing staff to achieve performance and reduce attrition‏

For what is the third consecutive year on the run, commercial radio operator, UKRD Group topped this years’ Sunday Times list of the Top 100 companies to work for. UKRD as a company prides itself on being a winning mix of the professional and unconventional. Its focus on ensuring every employee has a dedicated development path and growth model helps to keep the attrition rates for the company low and the awards to keep coming.

Is making staff development a key strategy, good business sense?

  1. It is no secret in business that loyal, motivated staff have the best productivity as well as the highest standards of work. Taking a genuine and honest approach to staff development in any company demonstrates the businesses investment in an employee’s future and wellbeing.
  2. Formal training and skill development will raise overall competence and production levels in any business. Highly skilled and highly trained employees will ensure your business continues to evolve efficiency and innovate as needed within your industry.
  3. Employees are your principle business asset, invest in them. Keeping attrition rates low in any business environment helps the bottom line. Recruitment can be a costly processes both internally and for engaging external vendors. Recruitment due to company growth rather than churn is what any profitable business should be aiming for to help sustain growth and a profitable margin.
  4. By ensuring a coaching and rewards culture exists within your business you will not only help to keep attrition rates low but will ensure the key tools of your company’s cultural DNA are passed on and maintained as your business grows and expands. Keeping valuable insights and company ethos secure during growth and peak times ensures efficiency and profit remain high even though the workforce itself may be straining and under pressure. High attrition rates within any company can lead to decline in productivity growth whilst teams need periods of readjustment to integrate and train new staff members.
  5. Top talent within any company will want to succeed and be promoted as part of their career development. Growing in-house talent and ensuring your talented potentials within the workforce are trained and on the path to becoming better leaders can be cost-effective and profitable for any company as high position hires can often be lengthy and costly. Growing your leadership team internally is a key strategy of many of the top UK companies that have successful and productive growth plans.

To put any of these strategies into action, you will need internal focus of your efforts, HR initiatives and a clear defined plan to secure and grow your company DNA and leadership teams. Whilst bringing internal development into the foreground of any tactical plan may be a mid to long term initiative, the benefits overall to your company will last for many years to come if implemented successfully.

Corporate Social Responsibility – What’s so Important?

Do a little fact finding around corporate social responsibility (CSR) and you will uncover that 85% of FTSE100 companies now report on their CSR activities. What is all the fuss about?

What is Corporate Social Responsibility?

Having a CSR strategy demonstrates how an organisation views its responsibilities towards other groups besides its shareholders and investors. CSR policy encourages organisations to consider the environmental and social impact of their business operations, including the wellbeing of employees, the community and society in general.

Why is it important?

CSR used to be an outlier in conversations around economics but now it has become an essential ingredient for any organisation looking to develop and succeed. The increasing importance of having a socially responsible business can be attributed to several factors;

  • Reduced government policy legislation which forced industries to deliver on their social and environmental objectives.
  • Increasing demand from stakeholders for greater disclosure
  • Growing evidence base highlights that customer purchasing decisions are influenced by an organisation’s ethical conduct.
  • Rising trend in investors using CSR as part of their screening criteria.
  • A labour market with principals. Employees want to work for an organisation that has the same ethical standards they do.
  • Furthermore to retain a skilled and motivated workforce employers are directed towards improving working conditions.

What are the benefits?

Done properly CSR can have a positive impact on the ‘triple bottom line’ people, planet and profits.

Revenue growth is achieved through an increase in sales and customer loyalty as well as by creating a brand image that both employees and stakeholders can relate and aspire to. Having employee friendly policies can help an organisation to increase productivity, improve the quality of any products/services and secure a competitive edge by attracting a diverse workforce. In addition the community around a corporation can see a benefit in charitable contributions, involvement of employees in volunteer work and the outcomes of corporate intervention on such policies as education and employment. Perhaps when most people think of CSR they immediately relate this to environmental value and amongst others this could be in the form of extensive recycling initiatives or a greater focus on use of renewable resources.

Still not convinced? Let some of these big names (and numbers!) tell their story:

  • Walmart – Packaging reduction: $200 million in initial costs savings in 2009.
  • Marks & Spencer – Plan A: $296 million in combined economic benefits since 2007.
  • Intel – Energy reduction: $23 million in annual costs savings since 2001.

Accoria’s Corporate Social Responsibility Strategy

Here at Accoria we have a robust CSR policy encompassing our obligations towards all our stakeholders – staff, customers, suppliers, neighbours and the environment. Click here for more information on how we are adopting the principals outlined above.